03 Dec 2013 By Dave Haggblad With comments
What would you do if you visited a website and it had no text on it?
You would bounce off of that site faster then a child hits their bed when they hear sleigh bells on Christmas Eve.
Well, if you have the wrong words on your website it might as well be the same thing.
The days of slapping “Welcome to our website” on your home page and expecting the money to roll in are loooooong gone.
You’ve got precious little time to hook today’s website visitor and convince them to explore your site. And even if you manage to do that, you can still lose them.
You need a website that engages and connects with your target audience, nurtures those visitors with compelling sales stories, and generates leads and conversions.
If that sounds like a tall order, don’t worry…
Over time we've developed a process to get to the heart of what you want your website to do for you. It boils down to understanding WHO you are trying to talk to (your target audience), what do you want to SAY to them, and what do you want them to DO.
In the end it doesn't matter what technique you use, just make sure you have a specific approach to creating content for your website that resonates with your target customer. And remember, your customers don't really care about you....they care about what YOU can do for THEM.
Once you've done your homework and figured out YOUR who-say-do, you'll have a website that speaks to your target audience, providing them with the information they need to make a decision. You'll have a solid website that nurtures your relationship with your visitors, until they're ready to become your customers.
What has your experience been? Have you had a website built that seems to just lie there, not producing any business? Or did you find something simple and easy to implement that's made your website into a lead generation machine?
I would love to hear about it, let me know in the comments below
Simplifiers of complex & baffling things...
Website Designers & Online Marketing Specialists for Professional Speakers
Located in West Kelowna BC, serving clients in Western Canada